Having been in the IT business for over 15 years, we are very familiar with the quick quote artist and the slow or nonexistent reply reseller.
Recently we had a request for a very particular piece of software that required a quote from an authorized dealer. So as many customers we approached this very prestigious three letter Big Board traded company. Knowing we would not get past their elaborate phone tree we went directly for their online chat. We were quickly given the name of the product that would fulfill the needs of our customer.
We then clicked on all the authorized partners in the area and proceeded to contact them and request a quote. Now this is were our story takes a terrible turn. Of the 10 resellers we contacted only two returned our call. None returned any of our e-mails, two of the resellers had never heard of this three letter high availability storage leader of which had listed them has dealers of their products.
The one reseller who did contacts us said they would request a quote for the industrial distributor ( located in Arizona) and would revert to us shortly. Well after two days he was not able to get the distributor to answer his request. We have accounts with Ingram Micro, D&H, Synnex and can login or e-mail our sales rep with the part number and get a quote in minutes. Why this was so difficult is beyond me.
After three days the sales rep had given up and referred me to his sale engineers who had a work around for us. Granted the work around is functional but as the factory I would be upset that the reseller was not able to quote us the $2k software which would be 98% profit to the manufacturer.
The solution to this problem is very simple. Periodically drill down your list of published resellers on your website and conduct a little blind shopper experiment. If this is the first line of introduction the public will have to your product line you want qualified, competent and quick responding companies on the front lines. I understand that in small or medium size companies when there has a been a growth explosion or resources are low this will be difficult to conduct even on a quarterly basis. But when a company has over 50,000 employees worldwide and they still do not perform this fact finding task, I think that they are not focused on new or growing their business and are comfortable with their current earnings and stock price. Lets face it the typical investor in this stock will never see its products face to face or ever interact with the company.
So why is it that they have a 10% higher price target than their current stock price? It makes me think that their PR firm is telling a much different story than those of us in trenches are experiencing. This is not our firms first time experiencing this type of corporate mismanagement but when a company has the means and the personnel to correct the problem….what are they waiting for?
Have you heard of HDBaseT?
Through the HDBaseT Alliance www.hdbaset.org companies are merging video and ethernet technologies. Offering a POE (Power over Ethernet) solution to you in a single CAT5e/6 cable.
HDBaseT is a connectivity standard for whole-home and commercial distribution of uncompressed HD multimedia content. The cornerstone of HDBaseT technology is 5Play™, a feature set that converges uncompressed full HD digital video, audio, 100BaseT Ethernet, power over cable and various control signals through a single LAN cable.
The HDBaseT 5Play™ feature set enables delivering the following over a single 100m / 328ft CAT5e / 6 cable:
- Video full HD / 3D and 2K / 4K uncompressed video
- Audio supports all standard formats, including Dolby Digital, DTS, Dolby TrueHD, and DTS HD-Master Audio
- Ethernet 100Mb Ethernet, enabling communication between televisions, sound systems, computers, and other CE devices
- Control enables multiple control signals for multiple purposes: Consumer Electronic Controls
- Power Up to 100W of DC power can also be delivered over the same CAT5e/6 cable
Now all of this sound great but how can it save you money. Consider this, if you are installing 4 displays in your quick serve restaurant as menu boards typically you would need a permit from the county and have an electrician plum conduit to power all of the displays.
Working with companies in California such as One Button Inc, we can reduce installation costs as much as 70%. Utilizing only cable drops to power the displays reduces the costs for additional electrical, county and state permit requirements and labor.
Although HDBaseT uses the same coding technology as Ethernet and even has an Ethernet channel, it is not Ethernet or packet based. HDBaseT simply relies on the same physical cabling which provides the inherent benefits of the cost-effective CAT infrastructure.
For additional information contact info@TitanChannelPartners.com or see www.hdbaset.org for more technical information on this new technology.
Ever wonder how companies get their products in to Ingram Micro Distribution for worldwide distribution when their names are not HP or IBM?
Easy, they call Titan Channel Partners. Well lets be fair, they could call Ingram Micro too, submit mountains of paperwork and wait six to nine months before they get their answer.
Or… They could contact TCP. We have helped small businesses in the IT marketplace add as few as six skus into the behemoths logistics services. Seeing their products in the channel in as few as six weeks.
Ingram Micro Offers you:
- More than 200,000 resellers in approximately 160 countries
- Providing support through approximately 20,800 world-wide associates
- The only global broad-based IT distributor with significant Asia-Pacific presence
Don’t wait contact Titan Channel Partners today and let get your products selling today!
Are you trying to understand why you are replacing your USB flash drive every 30 days?
Are you only running a short 30 second video and still having USB drives fail?
Well your problem is not your video but the type of USB drives you are using. All USB drives are not created equal. Industrial flash SLC USB is made using SLC flash and not consumer grade flash memory. Built using error correction and wear leaving algorithms for error free operation. Offering high availability.
Nothing worst than a customer walking in a retail store to see a black screen.